New format for Feeling/GAEL and Feeling/GAEL GOLD from April 2019 onwards
From 17 April 2019, Feeling/GAEL and Feeling/GAEL GOLD will appear on a new format!
Feeling Kust 2019, which appears on 19 June 2019, will also be published on this new format.
All of the above magazines will now have the same format as Weekend Knack/Le Vif Black. The major difference with the current format is that the new format is 1 cm smaller in height.
Winter Promo 2018
After a beautiful long summer, the winter comes again. We get back more time to spend indoors, ideal for that filling time with fun and inspiring literature in our magazines, on our websites and of course interesting programs on TV! Advertisers enjoy irresistible winter conditions: 2 + 1 for free for insertions in Knack, Knack Focus, Le Vif/L'Express, Le Vif Focus, Trends, Trends/Tendances, Libelle, Femmes d'Aujourd'hui, Flair N/F, Sport/Voetbalmagazine, Data News and Sport/Foot Magazine. Knack Weekend and Le Vif Weekend participate in this winter madness with a special 50% discount. We offer a 50% discount for insertions in the winter issues of our monthly magazines Feeling, GAEL, Plus Magazine, Nest, DataNews and Trends Style. In addition, you can enjoy some nice deals for our services LeadGen and Kanaal Z/Canal Z.
Roularta Media Group is continuing to grow its attractive target groups through strong media brands
Roularta Media Group covers 52% of the entire Belgian population aged 12+ with its total portfolio. The biggest climbers are Trends Style (+19), Knack (+16), Knack Weekend (+13), Feeling (+13), Plus Magazine (+13), Sport/Voetbalmagazine, Sport/Foot Magazine (+12) and Trends/Trends-Tendances (+11).
DIGITAL DISRUPTION: REPORTS IN DATA NEWS
Digital disruption is affecting every sector. Shops, banks, media and various other economic stakeholders have already experienced its effects. Where is this digital tsunami heading? What are the trends? What challenges do we face? What are the risks?
Data News has been shedding light on the different consequences of digital disruption in numerous sectors. Likewise in 2018, Data News will focus on a different sector in each edition.
ROULARTA OFFERS PREDICTIVE TARGETING IN PARTNERSHIP WITH PREDICUBE
Do you want to know who your customers are and what they are interested in? Opt forpredictive ad targeting. In partnership with Predicube, Roularta offers predictive ad targeting. This predicts interest in specific products based on surfing behaviour. It is the next step after offering behavioural targeting. Advertisers also gain automatic insight into who their customers are and what they are interested in.
OPPAB INTRODUCES MOBILE PREMIUM, THE FIRST PREMIUM PRIVATE MARKETPLACE FOR MOBILE ADVERTISEMENTS WITH THE HIGHEST REACH IN BELGIUM
The Online Professional Publishers’ Association Belgium (OPPAb) has introduced the first premium Private Marketplace for the entire mobile market for Belgian premium content sites.
Nice to know
“The whole premise of programmatic advertising is that it’s based on what you already know about what that consumer’s been searching for.
The magic of magazines, and advertising in them is that they show you what you didn’t know you wanted before. That’s where the value lies for advertisers.”
“Magazine companies should have more confidence in the quality of their audience who have paid to pick up that issue, and need to communicate the value of that audience to advertisers.”
Z-Style – premium brands & stories
From Saturday 1st October onwards, Kanaal Z and Canal Z will be broadcasting a brand new, high-end lifestyle series called Z‑Style.
THE MAJOR BELGIAN ADVERTISING GROUPS, IN PARTNERSHIP WITH ADSDAQ, PRESENT A BUYING PLATFORM FOR PREMIUM DIGITAL MEDIA
Since the beginning of May, the major Belgian advertising groups, have adopted an automated buying platform for digital media: buymedia.be. This platform was created at the explicit request of UMA, and makes it easier for the groups to sell their premium and guaranteed products.
Why should we consider magazines as luxury products?
Read the article by Michael Brunt.
Print media penalised by measurement methods
Sir Martin Sorrell remains in the news. The CEO of WPP elaborated at the recent Cannes Lions International Festival of Creativity on his positive advice about print media.