CIM Press 2018-2019 proves Roularta Media Group is growing
RMG is reaping the rewards of the subscription policy it has applied on and offline, with rising coverage figures for both business and women’s magazines. With all its titles combined, the group reaches 43% of all Belgians. Roularta stands for quality: each advertiser aiming for the higher segments of society will reach 1 in 2 Belgians in these high-quality target groups with the Roularta titles.
The lifestyle and women’s magazines reach 4 in 10 women (38%). The news and business press titles guarantee 32% coverage of all men, and 36% coverage of businesspeople and decision makers. That makes Roularta Media Group the market leader in all three target groups: women, business and high-quality.
New CIM controlled distribution figures
Distribution of Roularta Media Group’s media brands firmly entrenched thanks to intensive subscription policy for both print and digital
Roularta Media Group’s long-standing subscription policy, combined with intense efforts to attract subscribers through digital channels, has created exciting perspectives for the paid distribution of its media brands. Plus Magazine, the monthly magazine for over-50s, has experienced a substantial increase of 6.14% in a declining magazine market (-6.16%). The number of digital subscriptions to the news magazines is evolving in a highly positive manner. Libelle is still in the top 3 biggest weekly magazines in Flanders. The Free Press titles guarantee massive distribution all over the region.
Nest is becoming Libelle-Nest and Femmes d'Aujourd'hui-Nest
From May onwards, Nest will become “Libelle-Nest” in Dutch and “Femmes d’Aujourd’hui-Nest” in French, and will appear as a magazine six times per year. The new magazine will also be hosted online at libelle.be and femmesdaujourdhui.be, along with the two other channels Libelle Lekker/Délices de Femmes d’Aujourd’hui and Libelle Mama/Femmes d’Aujourd’hui Mamans.
Roularta Media and Edition Ventures create digital Women Packs
Roularta Media and Edition Ventures are the two leaders of the female press in Belgium. Together they are creating digital packs to tap into to the world of women in a simple and efficient way.
Guaranteeing a high-quality inventory and editorial context that ensures the advertiser’s brand safety along with the online viewability of the campaigns and focusing 100% on women, these digital packs are the ideal solution for high-performance campaigns targeting women.
Luxurious upgrade for Knack Weekend Black and Le Vif Weekend Black editions
Knack Weekend and Le Vif Weekend get a new look from 13 February onwards: more international, more luxurious, more innovative.
New format for Feeling/GAEL and Feeling/GAEL GOLD from April 2019 onwards
From 17 April 2019, Feeling/GAEL and Feeling/GAEL GOLD will appear on a new format!
Feeling Kust 2019, which appears on 19 June 2019, will also be published on this new format.
All of the above magazines will now have the same format as Weekend Knack/Le Vif Black. The major difference with the current format is that the new format is 1 cm smaller in height.
Roularta Media Group is continuing to grow its attractive target groups through strong media brands
Roularta Media Group covers 52% of the entire Belgian population aged 12+ with its total portfolio. The biggest climbers are Trends Style (+19), Knack (+16), Knack Weekend (+13), Feeling (+13), Plus Magazine (+13), Sport/Voetbalmagazine, Sport/Foot Magazine (+12) and Trends/Trends-Tendances (+11).