Learn how Rebel AI helped publishers and advertisers stay safe from fraudulent traffic and domain spoofers with “Passport to Belgium”, the latest in blockchain technology for advertising.
This initiative won the bronze award in the category Best Use of Martech Tool at the IAB Mixx Awards 2019.
CIM Press 2018-2019 proves Roularta Media Group is growing
RMG is reaping the rewards of the subscription policy it has applied on and offline, with rising coverage figures for both business and women’s magazines. With all its titles combined, the group reaches 43% of all Belgians. Roularta stands for quality: each advertiser aiming for the higher segments of society will reach 1 in 2 Belgians in these high-quality target groups with the Roularta titles.
The lifestyle and women’s magazines reach 4 in 10 women (38%). The news and business press titles guarantee 32% coverage of all men, and 36% coverage of businesspeople and decision makers. That makes Roularta Media Group the market leader in all three target groups: women, business and high-quality.
New CIM controlled distribution figures
Distribution of Roularta Media Group’s media brands firmly entrenched thanks to intensive subscription policy for both print and digital
Roularta Media Group’s long-standing subscription policy, combined with intense efforts to attract subscribers through digital channels, has created exciting perspectives for the paid distribution of its media brands. Plus Magazine, the monthly magazine for over-50s, has experienced a substantial increase of 6.14% in a declining magazine market (-6.16%). The number of digital subscriptions to the news magazines is evolving in a highly positive manner. Libelle is still in the top 3 biggest weekly magazines in Flanders. The Free Press titles guarantee massive distribution all over the region.
Nest is becoming Libelle-Nest and Femmes d'Aujourd'hui-Nest
From May onwards, Nest will become “Libelle-Nest” in Dutch and “Femmes d’Aujourd’hui-Nest” in French, and will appear as a magazine six times per year. The new magazine will also be hosted online at libelle.be and femmesdaujourdhui.be, along with the two other channels Libelle Lekker/Délices de Femmes d’Aujourd’hui and Libelle Mama/Femmes d’Aujourd’hui Mamans.
Roularta Media and Edition Ventures create digital Women Packs
Roularta Media and Edition Ventures are the two leaders of the female press in Belgium. Together they are creating digital packs to tap into to the world of women in a simple and efficient way.
Guaranteeing a high-quality inventory and editorial context that ensures the advertiser’s brand safety along with the online viewability of the campaigns and focusing 100% on women, these digital packs are the ideal solution for high-performance campaigns targeting women.