#Roulartacares, which is why we are continuing to work as hard as we can on our strong, high-quality media brands and innovative initiatives, because consumers – our readers, viewers, listeners and surfers – need us now more than ever. RMG also wants to use the motto #Roulartacares to stimulate all Belgian advertisers with new insights, initiatives and attractive packages in order to help them relaunch their activities after the lockdown period.
Go full steam ahead this summer with the WOW MagPack
Roularta Media Group, DPG Media and MagAdvertising are joining forces for the first time and are launching an unseen offering containing the biggest Belgian magazines!
The WOW MagPack consists of 4 titles: Libelle, Femmes d'Aujourd'hui, Dag Allemaal and Ciné-Télé-Revue.
Roularta is committed to strong media brands and offers encouragement to advertisers
In just a few weeks, there have been immense changes in the world. Our society is being confronted with a global health crisis that is raising significant questions about our habits as citizens and consumers. In these uncertain times, people need high-quality, credible media more than ever and they are also taking more time than ever to read.
It is clear that Belgian consumers trust their local, high-quality media brands as a source of information and relaxation. Besides the strong figures for the print versions of our magazines, in terms of both individual sales and subscriptions, it is also striking that our media brands are experiencing a digital boost.
Media consumption gets an enormous boost
In these turbulent times, people need and consume qualitative and credible media more than ever before.
Roularta Media does not foresee any changes to the current circulation of its magazines: subscriptions will be distributed as usual (bpost stays active) and digital subscriptions remain stable. Bookshop sales are also maintained.
COVID-19: our media appear as normal and we are at your disposal
We have been facing the considerable spread of the COVID-19 epidemic for several weeks. This has motivated the government to impose strict measures that we wholeheartedly understand and support.
Roularta Media Group intends to continue assuming its civil responsibility as a media company, informing the population in an independent, reliable and high-quality manner about COVID-19 and other important subjects.
Here are the winners of the Belgian Beauty Awards!
Due to the corona crisis, the ceremony planned for March 17th could unfortunately not take place.
So here you can discover the winners of the 15th edition of the Belgian Beauty Awards!
Special editions of Steps in 2020
In 2020 Steps will be reorienting its editorial approach. In addition to the usual columns (fashion & beauty, body & mind, culinary, home and travel), the editors will be producing various special editions on a carefully selected main topic. The special editions ‘Loving You’ and ‘Communie’, with their renewed concept, fit perfectly into this approach and thus benefit from the power and wide distribution of Steps (at least 250,000 copies per edition).
The special editions for the coming months are: Steps Gold, 16 May, Steps Staycation, 13 June, Steps Loving You, 5 September, Steps Living, 3 October and Steps Communie, 5 December.
Shell customers fill up on knowledge at Roularta
For a while now Shell has been claiming to be the 'smart choice for refuelling', with their customers being given useful advice on safety, road comfort and vehicle maintenance. From now on, more customers will also have the opportunity to fill up with knowledge... A special new promotion will be running until the end of June: anyone who fills up at one of the 300 Shell petrol stations can sign up for a free 1-month digital subscription to the 6 renowned Roularta information titles.
Hold on for the first ever summer issue of Le Vif Weekend and Knack Weekend.
At the beginning of the summer holidays, the editorial staff of Le Vif Weekend and Knack Weekend will publish their very first summer edition. This particularly thick issue guarantees its readers the ultimate summer feeling, featuring, among other things, beautiful travel destinations, summer locations, pop-ups and recipes.
Bronze for Passport to Belgium
Learn how Rebel AI helped publishers and advertisers stay safe from fraudulent traffic and domain spoofers with “Passport to Belgium”, the latest in blockchain technology for advertising.
This initiative won the bronze award in the category Best Use of Martech Tool at the IAB Mixx Awards 2019.
CIM Press 2018-2019 proves Roularta Media Group is growing
RMG is reaping the rewards of the subscription policy it has applied on and offline, with rising coverage figures for both business and women’s magazines. With all its titles combined, the group reaches 43% of all Belgians. Roularta stands for quality: each advertiser aiming for the higher segments of society will reach 1 in 2 Belgians in these high-quality target groups with the Roularta titles.
The lifestyle and women’s magazines reach 4 in 10 women (38%). The news and business press titles guarantee 32% coverage of all men, and 36% coverage of businesspeople and decision makers. That makes Roularta Media Group the market leader in all three target groups: women, business and high-quality.
New CIM controlled distribution figures
Distribution of Roularta Media Group’s media brands firmly entrenched thanks to intensive subscription policy for both print and digital
Roularta Media Group’s long-standing subscription policy, combined with intense efforts to attract subscribers through digital channels, has created exciting perspectives for the paid distribution of its media brands. Plus Magazine, the monthly magazine for over-50s, has experienced a substantial increase of 6.14% in a declining magazine market (-6.16%). The number of digital subscriptions to the news magazines is evolving in a highly positive manner. Libelle is still in the top 3 biggest weekly magazines in Flanders. The Free Press titles guarantee massive distribution all over the region.
Nest is becoming Libelle-Nest and Femmes d'Aujourd'hui-Nest
From May onwards, Nest will become “Libelle-Nest” in Dutch and “Femmes d’Aujourd’hui-Nest” in French, and will appear as a magazine six times per year. The new magazine will also be hosted online at libelle.be and femmesdaujourdhui.be, along with the two other channels Libelle Lekker/Délices de Femmes d’Aujourd’hui and Libelle Mama/Femmes d’Aujourd’hui Mamans.
Why we should all embrace magazine media
Because magazines offer quality and trustworthy content.
Because magazines can give proof that an ad has been published.
Because magazines can guarantee where an ad is going to be placed and what content will be around it.