ROULARTA LAUNCHES ROULARTA DIGITAL HUB AND INNOVATION LAB
Roularta Media Group appoints Stefan Seghers as Chief Digital Officer (CDO). He will lead the Roularta Digital hub that Roularta Media Group established 3 September 2018. Roularta Digital hub will accelerate digitisation at RMG. With its extensive digital expertise, the division will also support the various business units in their digital transformation.
Roularta Digital hub consists of three units:
Data & New Business
Web/app-ontwikkeling & digital marketing
In line with this elan, RMG is also establishing an Innovation Lab, will be led full-time by Erwin Danis.
Click here for more information.
Roularta welcomes women
On 29 June 2018, the Belgian Competition Authority (BMA) approved acquisition of the Sanoma brands by Roularta Media Group, enabling completion of the acquisition of the Sanoma brands by Roularta Media Group.
Brand new! Total brand packs for cross-media campaigns with ROI
Roularta Media launches a combined print + digital package. It is now possible to plan campaigns efficiently, at the same time in magazines and on the website. Every advertiser immediately receives a number of important guarantees. Discover them!
OPPAB INTRODUCES MOBILE PREMIUM, THE FIRST PREMIUM PRIVATE MARKETPLACE FOR MOBILE ADVERTISEMENTS WITH THE HIGHEST REACH IN BELGIUM
The Online Professional Publishers’ Association Belgium (OPPAb) has introduced the first premium Private Marketplace for the entire mobile market for Belgian premium content sites.
Nice to know
“The whole premise of programmatic advertising is that it’s based on what you already know about what that consumer’s been searching for.
The magic of magazines, and advertising in them is that they show you what you didn’t know you wanted before. That’s where the value lies for advertisers.”
“Magazine companies should have more confidence in the quality of their audience who have paid to pick up that issue, and need to communicate the value of that audience to advertisers.”
MAGAZINES SHOW THE HIGHEST RETURN ON ADVERTISING SPEND
During the Advertising Research Foundation Audience Measurement 2016 conference, Nielsen Catalina Solutions (NCS) presented a study on return on advertising spend (ROAS) that showed magazines deliver the highest return, with an average return of $3.94 for every dollar spent on advertising. According to the study “Yes, Advertising Works. Now, What’s My ROAS Across Media Platforms?” the next closest media platform is display advertising with a ROAS of $2.63.
Why should we consider magazines as luxury products?