Knack Weekend and Le Vif Weekend get a new look from 13 February onwards: more international, more luxurious, more innovative.

From 17 April 2019, Feeling/GAEL and Feeling/GAEL GOLD will appear on a new format! 
Feeling Kust 2019, which appears on 19 June 2019, will also be published on this new format. 
All of the above magazines will now have the same format as Weekend Knack/Le Vif Black. The major difference with the current format is that the new format is 1 cm smaller in height.

After a beautiful long summer, the winter comes again. We get back more time to spend indoors, ideal for that filling time with fun and inspiring literature in our magazines, on our websites and of course interesting programs on TV! Advertisers enjoy irresistible winter conditions: 2 + 1 for free for insertions in Knack, Knack Focus, Le Vif/L'Express, Le Vif Focus, Trends, Trends/Tendances, Libelle, Femmes d'Aujourd'hui, Flair N/F, Sport/Voetbalmagazine, Data News and Sport/Foot Magazine. Knack Weekend and Le Vif Weekend participate in this winter madness with a special 50% discount. We offer a 50% discount for insertions in the winter issues of our monthly magazines Feeling, GAEL, Plus Magazine, Nest, DataNews and Trends Style. In addition, you can enjoy some nice deals for our services LeadGen and Kanaal Z/Canal Z.

Roularta Media Group appoints Stefan Seghers as Chief Digital Officer (CDO). He will lead the Roularta Digital hub that Roularta Media Group established 3 September 2018. Roularta Digital hub will accelerate digitisation at RMG. With its extensive digital expertise, the division will also support the various business units in their digital transformation.

Roularta Digital hub consists of three units:

• Data & New Business
• Web/app-ontwikkeling & digital marketing
• E-commerce. 

In line with this elan, RMG is also establishing an Innovation Lab, will be led full-time by Erwin Danis.

Click here for more information.

The Online Professional Publishers’ Association Belgium (OPPAb) has introduced the first premium Private Marketplace for the entire mobile market for Belgian premium content sites.

“The whole premise of programmatic advertising is that it’s based on what you already know about what that consumer’s been searching for.
The magic of magazines, and advertising in them is that they show you what you didn’t know you wanted before. That’s where the value lies for advertisers.”

“Magazine companies should have more confidence in the quality of their audience who have paid to pick up that issue, and need to communicate the value of that audience to advertisers.”

During the Advertising Research Foundation Audience Measurement 2016 conference, Nielsen Catalina Solutions (NCS) presented a study on return on advertising spend (ROAS) that showed magazines deliver the highest return, with an average return of $3.94 for every dollar spent on advertising. According to the study “Yes, Advertising Works. Now, What’s My ROAS Across Media Platforms?” the next closest media platform is display advertising with a ROAS of $2.63.

Read the article by Michael Brunt.