On 18 February 1971, Knack rolled off the Roularta presses for the very first time. Almost exactly fifty years later, on 17 February 2021, we will be celebrating with an extra special edition. We will be looking back on fifty years of top Flemish journalism and formidable editors and we will also take a closer look at today's media landscape.
Targeted Auto Special coming in January
On 13 January Roularta will launch a new Auto Special to keep Belgians informed of what is going on in the automotive sector.
In this way, an interested audience can find out about all the novelties and launches they would normally see at the Motor Show. Find out more about our innovative way of distributing this special here.
2021 RATES = 2020 RATES
Good news: our 2020 advertising rates will stay the same in 2021!
2020 in hindsight
2020 will be a year to remember, and that is why this end of year, we will provide a Knack and Le Vif/L'Express package to hang on to for eternity...
Great CIM figures for Roularta Media Group
In a market under great pressure, Roularta Media Group has scored a great report from the CIM (the Belgian Centre for Information about the Media). This gives Roularta plenty of confidence in the strategic approach it has taken with its magazine titles.
My wardrobe at BOL.COM
News hot from the press: Bol.com is now selling hip fashion too!
The goal of this campaign was initially to create brand awareness, because although everyone knows Bol.com as the online store where you can find almost anything at all, it had not yet built up any credibility in fashion. That’s why Bol.com wanted to bring in the expertise of the Roularta Women Brands to promote its autumn and winter fashions.
Winter Promo 2020
Winter a dark and cold season? Then we'll just make it cosy indoors! The moment to settle down on the couch with a large pile of magazines, to explore our websites completely and to pick up a bunch of interesting business programmes on TV! Advertisers enjoy irresistible winter conditions.
Who do YOU want to reach in 2021?
Our editorial teams will be responding to our readers’ interests in 2021 as well, with countless fascinating special reports and topics.
Link your brand to these exciting specials and reach a very wide range of target groups.
Find our 2021 calendars here, along with our sector calendars where you can find all the topics linked to your sector in one go.
Extended due to success: the WOW MagPack
Roularta Media Group, DPG Media and MagAdvertising are joining forces for the first time and are launching an unseen offering containing the biggest Belgian magazines!
The WOW MagPack consists of 4 titles: Libelle, Femmes d'Aujourd'hui, Dag Allemaal and Ciné-Télé-Revue.
The road to EV
In March/April of this year Roularta Research carried out an extensive survey of our readers' attitudes to electric motoring. We wanted to know what advantages or disadvantages they see, whether they already have experience with electric driving and whether they would actually opt for an electric car in the future. We also measured the image perception of 34 car brands. As many as 2141 respondents were happy to share their opinions with us.
The Future of Cyber Security - Round Tables in Data News
In September, Data News organises 3 round table discussions on "The Future of Cyber Security".
Participate with your company and send your expert to discuss the important and burning topics in IT.
Corona Insights Survey
The corona crisis has had an unprecedented impact on our lives. What are the consequences for our consumption behaviour? And how will this evolve in the future?
More than 19,000 readers of our magazines gave an insight into how they have been shopping in recent weeks, how they see their summer holidays, or how they are now doing financially.
Watch our video for a first look at the results.
Silver AMMA Award for the first Blockchain case
ENGIE, Roularta, Space & Rebel AI (USA) joined forces around Blockchain last year and won a Silver AMMA Award in the category Innovation and Development of the Year 2020.
TRANSFER YOUR SOCIAL MEDIA PUBLICATIONS WITH CTC
Our CTC (Content to Commerce) formula makes it easy for you to transfer your publications on social media to our familiar editorial environment.
What is more, we are offering this formula at a very attractive cost per click for RON, for a short time only!
Flair shifts its DNA
At the end of June, Flair will be getting a whole new look. This new project goes far further than merely a thorough restyling, because Flair is also going all-out for a new and relevant position. More than ever before, Flair will be focusing on an inclusive society, in which everyone counts whatever their background, identity, education or origins and with plenty of space for youth. Welcome to Flair’s perfect imperfect world!
Krant van West-Vlaanderen restyled
At the beginning of 2020 Krant van West-Vlaanderen launched a completely revamped newspaper: from now on one provincial newspaper will bundle the best West Flemish stories. 5 regional editions cover local news, associations and local politics on a weekly basis. KW Weekend renews itself into an exclusive lifestyle magazine, completely focused on West-Flemish life.
#Roulartacares for readers and advertisers
#Roulartacares, which is why we are continuing to work as hard as we can on our strong, high-quality media brands and innovative initiatives, because consumers – our readers, viewers, listeners and surfers – need us now more than ever. RMG also wants to use the motto #Roulartacares to stimulate all Belgian advertisers with new insights, initiatives and attractive packages in order to help them relaunch their activities after the lockdown period.
Roularta is committed to strong media brands and offers encouragement to advertisers
In just a few weeks, there have been immense changes in the world. Our society is being confronted with a global health crisis that is raising significant questions about our habits as citizens and consumers. In these uncertain times, people need high-quality, credible media more than ever and they are also taking more time than ever to read.
It is clear that Belgian consumers trust their local, high-quality media brands as a source of information and relaxation. Besides the strong figures for the print versions of our magazines, in terms of both individual sales and subscriptions, it is also striking that our media brands are experiencing a digital boost.