Knack & Le Vif Weekend / Fashion 2019

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Concept

Every week, Knack & Le Vif Weekend present a variety of lifestyle news, always focused on 5 main categories: Fashion, Beauty, Design, Travel and Food.

Striking photo shoots alternate with interviews and reports on important players in all these areas. Fashion trends and news from the fashion world are explored in a dynamic format, new products are tested and new designs are screened.

The editors also report on the places to be, give readers an exclusive look behind the scenes with creators and innovative minds and even comment on hot news in the street etc.

Since fashion is one of Knack & Le Vif Weekend’s main strengths, many editions devote considerable attention to the new collections, accessories, fashion houses, looks etc.

Besides the fashion trilogy Black Fashion, Belgian Fashion Special and Men's Fashion Special, there are other specials that focus on fashion items or extensive reports that address the theme of fashion in an original context.

CALENDAR 2019:

Theme

Issue date

Deadline reservation

Deadline material

Dossier Kids  30-31/01/2019 14-18/01/2019 21-23/01/2019

Special section Valentine

06-07/02/2019

21-25/01/2019

28-30/01/2019

Black Fashion

13-14/02/2019

25-29/01/2019

29-31/01/2019

Belgian Fashion Special

20-21/02/2019

01-05/02/2019

05-07/02/2019

Men's Fashion Special

27-28/02/2019

11-15/02/2019

18-20/02/2019

Dossier Accessories 06-07/03/2019 18-22/02/2019 25-27/02/2019

Dossier Jeans

13-14/03/2019

25/02-01/03/2019

04-06/03/2019

Black Luxe

20-21/03/2019

01-05/03/2019

05-07/03/2019

Dossier Swimwear, Lingerie &
Sportswear

27-28/03/2019

11-15/03/2019

18-20/03/2019

Dossier Summer Fashion

15-16/05/2019

26/04-03/05/2019

06-08/05/2019

Black Fashion

21-22/08/2019

01-05/08/2019

05-07/08/2019

Belgian Fashion Special

28-29/08/2019

08-12/08/2019

12-14/08/2019

Men's Fashion Special

04-05/09/2019

19-23/08/2019

26-28/08/2019

Dossier Accessories 25-26/09/2019 09-13/09/2019 16-18/09/2019

Black Luxe

30-31/10/2019

10-14/10/2019

14-16/10/2019

Special Section Underwear

06-07/11/2019

18-24/10/2019

25-29/10/2019

Black Party

27-28/11/2019

07-12/11/2019

12-14/11/2019

Key facts

  • Print run: 108,198 Dutch copies and 67,290 French copies (Print run Cim Brand Report 2017), for the Black specials, check our overview "print run".
  • RLP: Knack Weekend: 376,147, Le Vif Weekend: 175,295
  • Profile Knack Weekend: 44.8% SG 1-2 & 74.8% SG 1-4, 54.1% women, 61.8% higher education
  • Profile Le Vif Weekend: 42.7% SG 1-2 & 74.8% SG 1-4, 47.2% women, 61.8% higher education

* CIM NRS 2017-2018 (paper + digital)

Rates

  • 1/1 page in Le Vif Weekend and Knack Weekend: € 12,900
  • 1/1 page in Le Vif Weekend BLACK and Knack Weekend BLACK : € 16,950

*Rates for advertisers in the sectors Fashion & Beauty.

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