The Lead Generation formulas:

• Standard insert (= 1 block) in a content e-letter: this insert will generate leads for a specific product or topic. Such a content e-letter has a maximum of 3 blocks with content from business partners and at least 1 editorial item. 

• Dedicated e-letter: e-letter exclusive to your company (and possible partners). The standard form of this package comprises 2 client advertorials and 1 (Roularta) editorial. The client generates leads for different products, themes and topics via a dedicated e-letter or via different approaches. The client will also receive editorial leads.

• Survey: product research aimed at generating leads. You have 5 to 20 targeted multiple-choice questions (on the home page), but the analysis and reporting is taken care of by Roularta Lead Generation.