The CIM (Belgian centre for media information) has just published the Press Authentication Reports for the period 07/2015-06/2016. These figures show that Roularta’s magazines continue to build upon their robust circulation figures. The subscription portfolios – with subscribers expressing a clear preference for full subscriptions (print + digital) – and stable sales of single copies have resulted in an evolution that is highly divergent from the market trend.
Summer offer 2017
You're warned ! In July and August, we launch out with blinding conditions. 1 paid advertisement entitles you to 1 free ad.
Find out all the details on our summer offer
BLACK WEEKEND IS GROWING
In our ongoing quest for innovation in our top lifestyle magazines, we will be bringing our Weekend Black editions out in a larger, wider and taller, format, as of the end of August. The first issue, which comes out on 24 August, is the Weekend Black Fashion. This will once again be followed this year by the Black Home & Design issue on 28 September, Black Winter on 26 October and Black party on 23 November.
Nice to know
“The whole premise of programmatic advertising is that it’s based on what you already know about what that consumer’s been searching for. The magic of magazines, and advertising in them is that they show you what you didn’t know you wanted before. That’s where the value lies for advertisers.”
“Magazine companies should have more confidence in the quality of their audience who have paid to pick up that issue, and need to communicate the value of that audience to advertisers.”
Nest Living is growing
As from November 4th, the Living special editions of the magazine Nest will be published in a larger format: 225 x 285 mm (instead of 202 x 267 mm).
MAGAZINES SHOW THE HIGHEST RETURN ON ADVERTISING SPEND
During the Advertising Research Foundation Audience Measurement 2016 conference, Nielsen Catalina Solutions (NCS) presented a study on return on advertising spend (ROAS) that showed magazines deliver the highest return, with an average return of $3.94 for every dollar spent on advertising. According to the study “Yes, Advertising Works. Now, What’s My ROAS Across Media Platforms?” the next closest media platform is display advertising with a ROAS of $2.63.
Trends Style restyled
Trends Style celebrates its fifth birthday in 2016. And that will have known the reader, on February 25 at the appearance of the first issue of the volume. The magazine carried a drastic restyling.
LUXURY – Gold is the color
A survey on the theme of LUXURY was sent out in the autumn to the readers of Knack Weekend, Vif Weekend, Nest, Plus Magazine and Style Trends. 4461 readers gave us their vision. And yes, those who replied were a perfect balance of both sexes. Luxury is therefore not exclusively reserved for women...
What readers expect from a building magazine
March 2015 saw the merger of the 2 Roularta building titles Je Vais Construire/Ik ga Bouwen and Tu bâtis, je rénove/Beter Bouwen en Verbouwen. We felt it was high time to measure the impact of this fusion on the reader profile...
Strong growth for Roularta magazines
According to the recent CIM Print Survey all Roularta titles together reach more than half of the Belgians. In total 5 million Belgians read one or more titles owned by Roularta Media Group. Watch our animated video and discover our target groups.
A new lay-out for Knack Weekend
The Knack Weekend issues and thus consequently also the Weekend Black issues have a new look since the end of August...
Why should we consider magazines as luxury products?
Read the article by Michael Brunt.
Print media penalised by measurement methods
Sir Martin Sorrell remains in the news. The CEO of WPP elaborated at the recent Cannes Lions International Festival of Creativity on his positive advice about print media.
Executives trust magazines
The TNS research bureau carried out an Executive study between the months of February and December last year.