The listed Roularta Media Group has made a binding offer for the Belgian Sanoma titles with the exception of the home magazines. The package includes the weeklies Libelle/Femme d’Aujourd’hui (CIM 245,504 copies) and Flair Dutch/French (CIM 74,222 copies), the monthlies Feeling/Gaël (CIM 69,132 copies) and the magazines La Maison Victor, Communiekrant, Loving You and She Deals. The websites (including flair.be and libelle.be with 804,135 and 600,841 real users/month respectively according to CIM), line extensions and social media channels of these titles are also included in the bid. The total 2017 revenue of these brands amounts to approximately 78 million euros for an acquisition price (including pension and subscription obligations) of 33.7 million euros.
Brand new! Total brand packs for cross-media campaigns with ROI
Roularta Media launches a combined print + digital package. It is now possible to plan campaigns efficiently, at the same time in magazines and on the website. Every advertiser immediately receives a number of important guarantees. Discover them!
OPPAB INTRODUCES MOBILE PREMIUM, THE FIRST PREMIUM PRIVATE MARKETPLACE FOR MOBILE ADVERTISEMENTS WITH THE HIGHEST REACH IN BELGIUM
The Online Professional Publishers’ Association Belgium (OPPAb) has introduced the first premium Private Marketplace for the entire mobile market for Belgian premium content sites.
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“The whole premise of programmatic advertising is that it’s based on what you already know about what that consumer’s been searching for.
The magic of magazines, and advertising in them is that they show you what you didn’t know you wanted before. That’s where the value lies for advertisers.”
“Magazine companies should have more confidence in the quality of their audience who have paid to pick up that issue, and need to communicate the value of that audience to advertisers.”
MAGAZINES SHOW THE HIGHEST RETURN ON ADVERTISING SPEND
During the Advertising Research Foundation Audience Measurement 2016 conference, Nielsen Catalina Solutions (NCS) presented a study on return on advertising spend (ROAS) that showed magazines deliver the highest return, with an average return of $3.94 for every dollar spent on advertising. According to the study “Yes, Advertising Works. Now, What’s My ROAS Across Media Platforms?” the next closest media platform is display advertising with a ROAS of $2.63.
Why should we consider magazines as luxury products?