Trust, inspiration, me-time, qualitative content, effectiveness, engagement, selectivity and so on... there are more than enough qualifiers to describe magazines.
On 27 March, 10 important players from the magazine press and their respective advertising agencies (de Persgroep Advertising, IPM, IP Press, Produpress Advertising, Rossel Advertising, Roularta Media and Sanoma Advertising) relaunched their national offer for the sector, “Big Wraps”.
OPPAB INTRODUCES MOBILE PREMIUM, THE FIRST PREMIUM PRIVATE MARKETPLACE FOR MOBILE ADVERTISEMENTS WITH THE HIGHEST REACH IN BELGIUM
The Online Professional Publishers’ Association Belgium (OPPAb) has introduced the first premium Private Marketplace for the entire mobile market for Belgian premium content sites.
Summer offer 2017
You're warned ! In July and August, we launch out with blinding conditions. 1 paid advertisement entitles you to 1 free ad.
Find out all the details on our summer offer
THE VERY FIRST WEEKEND BLACK FOOD IS ON ITS WAY!
In September Knack Weekend (13/09) and Le Vif Weekend (15/09) will be releasing the first ever Weekend Black Food. Expect a mouth-watering luxury edition, devoted entirely to food and drink.
THE BELGIAN ADVERTISING MARKET IN 2016
It is hardly surprising that television is by far the most popular medium in the Belgian advertising market, with a 42.9% share in total advertising expenditure in 2016. The second biggest player in the Belgian advertising market is print media. All the print media combined amount to 29.8% of all advertising expenditure in 2016.
Nice to know
“The whole premise of programmatic advertising is that it’s based on what you already know about what that consumer’s been searching for.
The magic of magazines, and advertising in them is that they show you what you didn’t know you wanted before. That’s where the value lies for advertisers.”
“Magazine companies should have more confidence in the quality of their audience who have paid to pick up that issue, and need to communicate the value of that audience to advertisers.”
Nest Living is growing
As from November 4th, the Living special editions of the magazine Nest will be published in a larger format: 225 x 285 mm (instead of 202 x 267 mm).
MAGAZINES SHOW THE HIGHEST RETURN ON ADVERTISING SPEND
During the Advertising Research Foundation Audience Measurement 2016 conference, Nielsen Catalina Solutions (NCS) presented a study on return on advertising spend (ROAS) that showed magazines deliver the highest return, with an average return of $3.94 for every dollar spent on advertising. According to the study “Yes, Advertising Works. Now, What’s My ROAS Across Media Platforms?” the next closest media platform is display advertising with a ROAS of $2.63.
Trends Style restyled
Trends Style celebrates its fifth birthday in 2016. And that will have known the reader, on February 25 at the appearance of the first issue of the volume. The magazine carried a drastic restyling.
LUXURY – Gold is the color
A survey on the theme of LUXURY was sent out in the autumn to the readers of Knack Weekend, Vif Weekend, Nest, Plus Magazine and Style Trends. 4461 readers gave us their vision. And yes, those who replied were a perfect balance of both sexes. Luxury is therefore not exclusively reserved for women...
What readers expect from a building magazine
March 2015 saw the merger of the 2 Roularta building titles Je Vais Construire/Ik ga Bouwen and Tu bâtis, je rénove/Beter Bouwen en Verbouwen. We felt it was high time to measure the impact of this fusion on the reader profile...
Strong growth for Roularta magazines
According to the recent CIM Print Survey all Roularta titles together reach more than half of the Belgians. In total 5 million Belgians read one or more titles owned by Roularta Media Group. Watch our animated video and discover our target groups.
A new lay-out for Knack Weekend
The Knack Weekend issues and thus consequently also the Weekend Black issues have a new look since the end of August...
Why should we consider magazines as luxury products?
Read the article by Michael Brunt.
Print media penalised by measurement methods
Sir Martin Sorrell remains in the news. The CEO of WPP elaborated at the recent Cannes Lions International Festival of Creativity on his positive advice about print media.