Reader's profile of Nest

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In the autumn of 2015 we carried out a survey amongst Nest readers in order to have a better picture of who they are. 1872 readers participated.

Which columns do they read?
Do Nest readers use the samples and discount coupons in Nest?
What products do they buy online?
What factors play a role in their choice of holiday destination?

Almost 95% of Nest readers have confidence in the commercial products offered by Nest. Nest readers clearly have green fingers; 73% have made things or have taken tips from the ‘Garden advice’ section. Nest has plenty of inspiration to offer its readers, and 96% of them associate Nest with good ideas.