In October 2015, we launched a survey into holiday behaviour amongst the readers of Knack/Le Vif, Nest, Plus Magazine, Sport/Foot-Voetbalmagazine and Knack/Le Vif Weekend. 3923 readers participated.
Where do they get the ideas from for organising a day trip out?
How often do they travel, and where do they go?
How much do they want to spend on their holiday?
What factors play a role in the choice of their holiday destination?
Walking is popular, and as many as 95% of readers walk in their free time. During a holiday 78% prefer to stay in a hotel. Personal experiences and travel guides play an important role in the choice of the holiday destination.