Luxury for all?


In the autumn of 2015, a survey was launched on the theme of LUXURY amongst the readers of Knack Weekend, Vif Weekend, Nest, Plus Magazine and Style Trends. 4461 readers gave us their viewpoints. And yes, the respondents were perfectly divided between both sexes. Luxury is therefore by no means reserved exclusively for women...

Does luxury still exist nowadays?
What does luxury mean for our readers?
What makes an object a luxury item?

As with 3 years ago, according to respondents, the colour that best represents luxury is gold, this time closely followed by black. In general terms our readers buy a luxury version/ a luxury product after careful consideration, although they will occasionally make an impulse purchase.