With the summer in sight, the Vives Hogeschool in Bruges wanted to examine the image of two tourist regions in West Flanders among the over 50s. Roularta Research participated in this project. 282 over 50s shared their opinion on tourism in their own country and more specifically on tourism at the Belgian coast and in the Hinterland of Bruges.
Belgium has many tourism assets and the figures confirm this. 2 out of 3 respondents make day trips in Belgium at least 3 times a year. 1 out of 3 respondents goes on weekend trips in Belgium at least twice a year and more than a quarter of respondents (29%) even spend several nights in Belgium. Remarkable: half of the respondents prefer not to take children or grandchildren with them.
Tourism in West Flanders
2 out of 3 respondents has already visited the Belgian coast as part of a family trip, a weekend or a holiday. The vast majority of respondents have been to the coast in the past year. The Hinterland of Bruges is a lesser-known gem in the province: 1 out of 4 respondents is not familiar with the region (24.9%). In the case of both regions, 2 out of 3 visitors seek information about their destination before they leave.
Would you like to know all the details of this survey? Please contact Steven.