Roularta Media and Edition Ventures are the two leaders of the female press in Belgium. Together they are creating digital packs to tap into to the world of women in a simple and efficient way.
Guaranteeing a high-quality inventory and editorial context that ensures the advertiser’s brand safety along with the online viewability of the campaigns and focusing 100% on women, these digital packs are the ideal solution for high-performance campaigns targeting women.
Edition Ventures and Roularta present two targets:
- Women De Luxe
The Women De Luxe pack targets active women from 18 to 44 years old, with a high level of education and high buying power. It consists of the websites of Elle.be FR/NL and Marieclaire.be FR/NL (Edition Ventures), along with the websites of Gael.be/Feeling.be and Weekend.be FR/NL (Roularta Media). Take a look at the details of this pack.
The Women pack targets the world of women in Belgium and, as well as the websites of Elle.be, Marieclaire.be, Gael.be/Feeling.be and Weekend.be, it includes the sites Femmesdaujourdhui.be, Libelle.be, Femmesdelices.be, Libellelekker.be, Femmesmaman.be, Libellemama.be, Flair.be FR/NL, Fashionista.be, Plusmagazine.be FR/NL and Nest.be FR/NL (Roularta Media) and the sites Psychologies.be FR/NL, Decoidees.be/Actiefwonen.be and Lofficiel.be FR/NL (Edition Ventures). Take a look at the details of this pack.
Both of the two packs, Women De Luxe and Women, are introducing three offers:
- Display (including video)
- Dedicated mail
With this joint project, Roularta Media and Edition Ventures aim to create digital solutions with a high traffic capacity for advertisers targeting the world of women in Belgium. There is a secondary benefit as well: enhanced SEO for the advertiser’s brand through a native campaign on the reference websites in Belgium.