Do you want to know who your customers are and what they are interested in? Opt for predictive ad targeting. In partnership with Predicube, Roularta offers predictive ad targeting. This predicts interest in specific products based on surfing behaviour. It is the next step after offering behavioural targeting. Advertisers also gain automatic insight into who their customers are and what they are interested in.
Predicube is a spin-off from the University of Antwerp (UA) and iMinds, and is part of the Start It @KBC incubator. Predicube specialises in predictive data and profiling. The Predicube club has renowned data mining experts from both Belgium and abroad among its members, supported by strategy, media and financial experts.
Contact your Account Manager for more information.