OPPAB INTRODUCES MOBILE PREMIUM, THE FIRST PREMIUM PRIVATE MARKETPLACE FOR MOBILE ADVERTISEMENTS WITH THE HIGHEST REACH IN BELGIUM

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The Online Professional Publishers’ Association Belgium (OPPAb) has introduced the first premium Private Marketplace for the entire mobile market for Belgian premium content sites.

Searching for information is one of the most important activities on a smartphone. 47% of all website visits among OPPAb members come from smartphones. 41% are from desktops and 12% from tablets (source: CIM Internet Use, December 2016 - February 2017). Mobile devices are part of daily life and mobile marketing is increasingly significant within the total digital marketing mix.

“MobilePremium is the result of intensive cooperation between the most important Belgian publishers, with the aim of simplifying mobile marketing by joining forces locally whilst retaining quality.” Siska Truyman, manager of OPPAb.

MobilePremium is an automated marketing platform for mobile advertisements on smartphones that makes planning, purchasing and metrics easier and reaches almost 2.3 million unique visitors per day in a high-quality, secure environment. These mobile applications are possible for the mobile sites of Roularta Media Group, de Persgroep Publishing, IPM, les éditions de l’Avenir, Mediahuis and Rossel.

“Besides the advantages of premium content websites, MobilePremium guarantees premium positioning in a secure environment for every brand and a customer-friendly setting”, says Thierry Hugot, the chairman of OPPAb.

More information about this high-quality, simple and consumer-friendly mobile advertising application that reaches 2.3 million people can be found at www.mobilepremium.be.