Roularta creates Roularta Brand Studio: Veerle Neyens to head new unit
Advertisers more than ever are looking for creative ways to communicate credibly and reliably with their target groups about their brand, especially in times of fake news and fake advertising. To meet this growing demand, Roularta is combining all of its expertise in native advertising, cross-media creativity and content marketing in one competence centre that can develop total solutions for the advertiser: Roularta Brand Studio.
Roularta Brand Studio came about from the merger of the Ideeënfabriek/La Fabrique à idées (the creative cross-media unit of Roularta, which develops custom projects for advertisers) and Roularta Custom Media (the content marketing department of Roularta).
Roularta Brand Studio has access to a portfolio of national media brands that lend themselves perfectly to storytelling in a quality editorial environment where brand safety is guaranteed, with strong communities in diverse fields (culture, business, money, sports, culinary, travel, decoration, beauty, fashion, health, … ), both offline and online: Knack, Le Vif/L’Express, Knack Weekend, Le Vif Weekend, Knack Focus, Le Vif Focus, Trends, Trends/Tendances, Trends Style, Sport/Voetbal Magazine, Sport/Foot Magazine, Plus Magazine, Nest, Bodytalk, Libelle, Femmes d’aujourd’hui, Libelle Lekker, Femmes Délices, LibelleMama.be, FemmesMaman.be, Flair, Fashionista.be, Feeling, Gael, La Maison Victor, Kanaal Z, Canal Z, De Zondag, Deze Week, Steps, KW, de Artsenkrant, le Journal du Médecin, de Apotheker, Le Pharmacien.
Veerle Neyens will lead the new Roularta Brand Studio. For the past 4 years, Veerle has been in charge of the media agency for the Content Advertising Team of Sanoma Media Belgium, where she was also responsible for B2B marketing and communication. Veerle gained extensive media experience at among others Roularta, Medialaan and Scripta. Magazines, newspapers, TV, radio, online and events have been her familiar media domains for years.
In close collaboration with Roularta Media Group’s sales teams, Roularta Brand Studio will develop creative cross-media total solutions for advertisers, tailor-made solutions for the advertiser, each time in line with the target groups and the DNA of the various media brands of Roularta Media Group.
Veerle Neyens: “I look forward very much to this challenge and to the opportunity to work with a team of talented and creative content strategists. Together we will continue to build on the strong foundation that the Ideeënfabriek/La Fabrique à Idées has laid in recent years, among others through the efforts of Fabienne Dewilde, who will support Veerle as Concept & Media Agency Manager. Together with all the stakeholders of Roularta Media Group, from media agencies to advertisers, we will be working hard on a bright future for Roularta Brand Studio.”
Philippe Belpaire, General Manager of Roularta Media: “We are very pleased with the arrival of Veerle, who based on her broad experience with media and content, will be able to develop Roularta Brand Studio commercially and strategically into a reliable partner for the advertising market, in close cooperation with the sales teams of the media agency.”