Libelle Nest/Femmes d'Aujourd'hui Nest

Print

Concept

“Libelle Nest” and “Femmes d’Aujourd’hui Nest” appear as a magazine six times per year. The magazine will also be hosted online at libelle.be and femmesdaujourdhui.be, along with the two other specials Libelle Lekker/Délices de Femmes d’Aujourd’hui and Libelle Mama/Femmes d’Aujourd’hui Mamans.

The magazine and website focus on country life (living, gardening and experiencing nature), with the following cornerstones for content:

  • Inspiration for creating a cosy home (country living)
  • A genuine experience of the outdoors (garden and nature)
  • On your plate
  • “Do it yourself” and “Be creative” as an ongoing theme
  • An ode to country life in harmony with the seasons and nature
  • Country people as modern, aspirational, enterprising women and men

CALENDAR

THEME DATE OF PUBLICATION DEADLINE RESERVATION DEADLINE MATERIAL
Gardens, Open Gardens, National region hunt 16/05/2019 16/04/2019 24/04/2019
Vegetable garden, Agriculture Day, Freshly from the field into your plate 05-19/09/2019 07-22/08/2019 14-29/08/2019
Autumn, Country life 03-24/10/2019

05-26/09/2019

12/09-03/10/2019
Christmas

14-21/11/2019

15-22/10/2019 22-29/10/2019

Key facts

Distribution on the basis of subscriptions and controlled circulation:

Libelle Nest:

  • 66,000 copies of Libelle Nest among the members of the Landelijke Gilden
  • 72,000 copies of Libelle Nest via Libelle subscribers + 10,500 converted Nest subscriptions = 82,500 copies
  • 10,000 copies of Libelle Nest will be sold in a pack with Libelle 

Femmes d'Aujourd'hui Nest:

  • 25,500 copies of Femmes d’Aujourd’hui Nest via Femmes d'Aujourd'hui subscribers + 5,400 converted Nest subscriptions = 30,900 copies
  • 4,600 copies of Femmes d'Aujourd'hui Nest will be sold in a pack with Femmes d’Aujourd’hui

Reach*:

  • 1.043.950 RLP
  • 1.657.000 MPX contacts
  • 76.0% MRP, 51.0% SG 1-4
  • 30,5% of readers have a large garden
  • 73,1% of readers like to buy decoration for their interior

Source : CIM NRS 2017-2018 (Paper+Digital), CIM TGM

*This is a new title. So there are currently no CIM figures available. Therefore we give the public figures of the basic title Libelle/Femmes d'Aujourd'hui as an indication.

Official CIM figures will be available from January 2020 (print run) and September 2020 (reach).

Rates

1/1 Q: €10,700 

Other formats cf. rates on roulartamedia.be. 

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