Libelle Nest/Femmes d'Aujourd'hui Nest
PrintConcept
“Libelle Nest” and “Femmes d’Aujourd’hui Nest” appear as a magazine six times per year. The magazine will also be hosted online at libelle.be and femmesdaujourdhui.be, along with the two other specials Libelle Lekker/Délices de Femmes d’Aujourd’hui and Libelle Mama/Femmes d’Aujourd’hui Mamans.
The magazine and website focus on country life (living, gardening and experiencing nature), with the following cornerstones for content:
- Inspiration for creating a cosy home (country living)
- A genuine experience of the outdoors (garden and nature)
- On your plate
- “Do it yourself” and “Be creative” as an ongoing theme
- An ode to country life in harmony with the seasons and nature
- Country people as modern, aspirational, enterprising women and men
CALENDAR
THEME | DATE OF PUBLICATION | DEADLINE RESERVATION | DEADLINE MATERIAL |
Gardens, Open Gardens, National region hunt | 16/05/2019 | 16/04/2019 | 24/04/2019 |
Vegetable garden, Agriculture Day, Freshly from the field into your plate | 05-19/09/2019 | 07-22/08/2019 | 14-29/08/2019 |
Autumn, Country life | 03-24/10/2019 |
05-26/09/2019 |
12/09-03/10/2019 |
Christmas |
14-21/11/2019 |
15-22/10/2019 | 22-29/10/2019 |
Key facts
Distribution on the basis of subscriptions and controlled circulation:
Libelle-Nest: 157,500 copies
- Members of the Landelijke Gilden: 66,000 copies
- Subscriptions Libelle: 81,500 copies
- Bookshop sales Libelle package: 10,000 copies
Femmes d’Aujourd’hui-Nest: 35,100 copies
- Subscriptions Femmes d’Aujourd’hui: 30,500 copies
- Bookshop sales Femmes d’Aujourd’hui package: 4,600 copies
Reach*:
- 1.098.731 RLP
- 1.657.000 MPX contacts
- 78.0% MRP, 53.9% SG 1-4
- 30,5% of readers have a large garden
- 73,1% of readers like to buy decoration for their interior
Source : CIM NRS 2018-2019 (Paper+Digital), CIM TGM
*This is a new title. So there are currently no CIM figures available. Therefore we give the public figures of the basic title Libelle/Femmes d'Aujourd'hui as an indication.
Official CIM figures will be available from January 2020 (print run) and September 2020 (reach).
Rates
1/1 Q: €10,700
Other formats cf. rates on roulartamedia.be.
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