Le Vif/Knack Weekend Black 2021

Print

Concept

Knack Weekend comes out 9 times a year in a luxury edition under the code name Black. The Black editions are built around a central theme that is covered in great detail and are real collector’s items; to be read, re-read and then kept. They have a thicker and bigger format, are printed on matt, environmentally-friendly paper, and contain a harmonious mix of short, topical reports, interesting portraits and exciting articles.

Key facts

  • Print run 98,950 (Knack Weekend) +  61,582 (Le Vif Weekend)
  • RLP Knack Weekend + Le Vif Weekend: 563,025
  • Profile Le Vif Weekend + Knack Weekend:
    • 49,6% women
    • 57,2% of the readers are Bachelor, Master, PhD graduates
    • 9,8% executives
    • 40,6% social groups 1-2

(Source: CIM NRS 2019-2020 paper+digital, Print run: Print run Cim Brand Report 2019)

CALENDAR 2020:

Thème Parution Deadline réservation Deadline matériel
Black Mode 24-25/02/2021 05/02-09/02/2021 09-11/02/2021
Black Luxury 24-25/03/2021 05/03-09/03/2021 09-11/03/2021
Black Design 21-22/04/2021 01-06/04/2021 06-08/04/2021
Black Voyages 26-27/05/2021 05/05-07/05/2021 07-11/05/2021
Black Mode 01-02/09/2021 13-17/08/2021 17-19/08/2021
Black Food 29-30/09/2021 10-14/09/2021 14-16/09/2021
Black Design 20-21/10/2021 01-05/10/2021 05-07/10/2021
Black Luxury 10-11/11/2021 20-22/10/2021 22-26/10/2021
Black Party 01-02/12/2021 12-16/11/2021 16-18/11/2021
 

 

Tarifs

  • 1/1 page: € 21,500 + supplement compulsory place*
  • 1/1 page F&BI: € 17,200 + supplement compulsory place*
  • 2/1 page: € 43,000 + supplement compulsory place*
  • 2/1 page F&BI: € 34,400 + supplement compulsory place*

* Check out our placement policy on www.roulartamedia.be. For any question related to available placements, please contact us.

ROULARTA MEDIA
Z.1. RESEARCHPARK, 120/B-1731 ZELLIK
T + 32 2 467 56 11
WWW.ROULARTAMEDIA.BE