Knack Weekend comes out 9 times a year in a luxury edition under the code name Black. The Black editions are built around a central theme that is covered in great detail and are real collector’s items; to be read, re-read and then kept. They have a thicker and bigger format, are printed on matt, environmentally-friendly paper, and contain a harmonious mix of short, topical reports, interesting portraits and exciting articles.
Target audience: pioneers of good taste
Knack Weekend and Le Vif Weekend are aimed at men and women with a broad range of interests. These men and women are looking for information and handy tips on how to spend their leisure time. They value quality and have a high standard of living. These readers and pioneers of good taste are always looking for something new.
Key figures Le Vif Weekend
- Language: French
- Frequency: Weekly
- Day of issue: Thursday
Year founded: 1984
Editor-in-chief: Ruth Goossens
- Circulation: 61,582 copies (Print run Cim Press Brand Report 2019)