Knack/Le Vif Weekend Black 2020

Print

Concept

Knack Weekend comes out 9 times a year in a luxury edition under the code name Black. The Black editions are built around a central theme that is covered in great detail and are real collector’s items; to be read, re-read and then kept. They have a thicker and bigger format, are printed on matt, environmentally-friendly paper, and contain a harmonious mix of short, topical reports, interesting portraits and exciting articles.

Keyfacts

  • Print run Knack Weekend and Le Vif Weekend: 102,865 DU + 63,022 FR
  • RLP Knack Weekend + Le Vif Weekend: 532,925
  • Profile Knack Weekend + Le Vif Weekend:
    • 52.5% women
    • 60.6% of the readers are Bachelor, Master, PhD graduates
    • 8.5% executives
    • 41.4% social groups 1-2

(Source: CIM NRS 2018-2019 paper+digital, Print run: Print run Cim Brand Report 2018)

CALENDAR 2020:

Theme Issue date Deadline reservation Deadline matieral
Black Fashion 19-20/02/2020 31/01-04/02/2020 04-06/02/2020
Black Luxe 18-19/03/2020 28/02-03/03/2020 03-05/03/2020
Black Design 29-30/04/2020 08-10/04/2020 10-15/04/2020
Black Travel 20-21/05/2020 29/04-04/05/2020 04-06/05/2020
Black Fashion 26-27/08/2020 07-11/08/2020 11-13/08/2020
Black Food 23-24/09/2020 04-08/09/2020 08-10/09/2020
Black Design 14-15/10/2020 25-29/09/2020 29/09-01/10/2020
Black Luxe 04-05/11/2020 16-20/10/2020 20-22/10/2020
Black Party 25-26/11/2020 05-09/11/2020 09-12/11/2020
 

 

Rates

  • 1/1 page: € 21,500 + supplement compulsory place*

  • 1/1 page F&BI: € 17,200 + supplement compulsory place*

  • 2/1 page: € 43,000 + supplement compulsory place*

  • 2/1 page F&BI: € 34,400 + supplement compulsory place*

* Check out our placement policy on www.roulartamedia.be. For any question related to available placements, please contact us.

ROULARTA MEDIA
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WWW.ROULARTAMEDIA.BE