Knack/Le Vif Weekend Black 2019

Print

Concept

Knack Weekend comes out 9 times a year in a luxury edition under the code name Black. The Black editions are built around a central theme that is covered in great detail and are real collector’s items; to be read, re-read and then kept. They have a thicker and bigger format, are printed on matt, environmentally-friendly paper, and contain a harmonious mix of short, topical reports, interesting portraits and exciting articles.

Keyfacts

  • Print run Knack Weekend and Le Vif Weekend: 108,198 DU + 67,290 FR
  • RLP Knack Weekend + Le Vif Weekend: 546,207
  • Profile Knack Weekend + Le Vif Weekend:
    • 51.9% women
    • 61.7% of the readers are Bachelor, Master, PhD graduates
    • 10.1% executives
    • 44.1% social groups 1-2

(Source: CIM NRS 2017-2018 paper+digital, Print run: Print run Cim Brand Report 2017)

CALENDAR 2019:

Theme Issue date Deadline reservation Deadline matieral
Black Fashion 13/02/2019 25/01/2019 29/01/2019
Black Luxe 20/03/2019 01/03/2019 05/03/2019
Black Design 17/04/2019 29/03/2019 02/04/2019
Black Travel 22/05/2019 03/05/2019 07/05/2019
Black Fashion 21/08/2019 01/08/2019 05/08/2019
Black Food 11/09/2019 23/08/2019 27/08/2019
Black Design 09/10/2019 20/09/2019 24/09/2019
Black Luxe 30/10/2019 10/10/2019 14/10/2019
Black Party 27/11/2019 07/11/2019 12/11/2019
 

 

Rates

  • 1/1 page: € 21,000 + supplement compulsory place*

  • 1/1 page F&BI: € 16,950 + supplement compulsory place*

  • 2/1 page: € 42,200 + supplement compulsory place*

  • 2/1 page F&BI: € 33,900 + supplement compulsory place*

* Check out our placement policy on www.roulartamedia.be. For any question related to available placements, please contact us.

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