Knack & Le Vif Weekend / Fashion 2020

Concept

Every week, Knack & Le Vif Weekend present a variety of lifestyle news, always focused on 5 main categories: Fashion, Beauty, Design, Travel and Food.

Striking photo shoots alternate with interviews and reports on important players in all these areas. Fashion trends and news from the fashion world are explored in a dynamic format, new products are tested and new designs are screened.

The editors also report on the places to be, give readers an exclusive look behind the scenes with creators and innovative minds and even comment on hot news in the street etc.

Since fashion is one of Knack & Le Vif Weekend’s main strengths, many editions devote considerable attention to the new collections, accessories, fashion houses, looks etc.

Besides the fashion trilogy Black Fashion, Belgian Fashion Special and Men's Fashion Special, there are other specials that focus on fashion items or extensive reports that address the theme of fashion in an original context.

CALENDAR 2020:

Theme	Issue date	Deadline reservation	Deadline material
Dossier Love is in the air	05-06/02/2020	20-24/01/2020	27-29/01/2020
Dossier Kids	12-13/02/2020	27-31/01/2020	03-05/02/2020
Black Fashion	19-20/02/2020	31/01-04/02/2020	04-06/02/2020
Belgian Fashion Special	26-27/02/2020	07-11/02/2020	11-13/02/2020
Men's Fashion Special	04-05/03/2020	17-21/02/2020	24-26/02/2020
Dossier Accessories Addict	11-12/03/2020	24-28/02/2020	02-04/03/2020
Black Luxe	18-19/03/2020	28/02-03/03/2020	03-05/2020
Dossier Swimwear	25-26/03/2020	09-13/03/2020	16-18/03/2020
Dossier Sporty is the new style	15-16/04/2020	27/03-02/04/2020	03-07/04/2020
Dossier Hello sunshine	13-14/05/2020	24-30/04/2020	04-06/05/2020
Dossier Out of office	17-18/06/2020	29/05-05/06/2020	08-10/06/2020
Black Fashion	26-27/08/2020	07-11/08/2020	11-13/08/2020
Belgian Fashion Special	02-03/09/2020	14-18/08/2020	18-20/08/2020
Men's Fashion Special	09-10/09/2020	24-28/08/2020	31/08-02/09/2020
Dossier Accessories Addict	30/09-01/10/2020	14-18/09/2020	21-23/09/2020
Dossier Lingerie Lover	28-29/10/2020	12-16/10/2020	19-21/10/2020
Black Luxe	04-05/11/2020	16-20/10/2020	20-22/10/2020
Black Party	25-26/11/2020	05-09/11/2020	09-12/11/2020

Key facts

Print run: 102,865 Dutch copies and 63,022 French copies (Print run Cim Brand Report 2018), for the Black specials, check our overview "print run".
RLP: Knack Weekend: 367,215, Le Vif Weekend: 183,061
Profile Knack Weekend: 41.5% SG 1-2 & 73.7% SG 1-4, 53.0% women, 60.5% higher education
Profile Le Vif Weekend: 42.3% SG 1-2 & 76.8% SG 1-4, 51.1% women, 61.7% higher education

* CIM NRS 2018-2019 (paper + digital)