Knack & Le Vif Weekend / Black Food 2020

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Concept

In 2020, we present nine Knack/Le Vif Weekend Black editions. The Black editions are built around a central theme that is covered in great detail and are real collector’s items; to be read, re-read and then kept. In september, Weekend Black Food will appear. This luxury edition will focus on gastronomy.

Black Food Issue date Deadline reservation Deadline material
Knack Weekend 23/09/2020 04/09/2020 08/09/2020
Le Vif Weekend 24/09/2020 08/09/2020 10/09/2020

 

Key facts

Knack Weekend/Le Vif Weekend

  • Print run: 102,865 D + 63,022 FR (Print run Cim Brand Report 2018)
  • RLP: 367,215 readers D + 183,061 readers FR 
  • Profile Knack Weekend: 41.5% social groups 1-2, 53.0% women
  • Profile Le Vif Weekend: 42.3% social groups 1-2, 51.1% women

(Source: CIM NRS 2018-2019 paper + digital)

Rates

1/1 page for advertisers from the Fashion, Beauty and Interior sector: €17,200
1/1 page for advertisers from other sectors: € 21,500

 

 

 

 

 

 

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