Knack Weekend

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Editorial formula

News from the lifestyle world, immediate and comprehensive, this is Knack Weekend. News flashes, incisive interviews, top reports, critical analyses, well-written and often moving stories. Every week via our magazine, every day via our site.

Lifestyle from every angle: fashion, travel, gastronomy, architecture, design, beauty and wellness... The editorial staff are the first to pinpoint what is happening in each of these areas, noting trends and testing new products and addresses on your behalf.

Quality is the keyword. The approach is no-nonsense. This makes Knack Weekend unique and sets it apart from the classic women’s magazines. In addition, Special editions look at specific themes such as accessories, Belgian Fashion, travel... in even greater detail. 

The Black editions

Knack Weekend comes out 9 times a year in a luxury edition under the code name Black. The Black editions are built around a central theme that is covered in great detail and are real collector’s items; to be read, re-read and then kept. They have a thicker and bigger format, are printed on matt, environmentally-friendly paper, and contain a harmonious mix of short, topical reports, interesting portraits and exciting articles.

Target audience: pioneers of good taste

Knack Weekend and Le Vif Weekend are aimed at men and women with a broad range of interests. These men and women are looking for information and handy tips on how to spend their leisure time. They value quality and have a high standard of living. These readers and pioneers of good taste are always looking for something new.

Key figures

  • ​Language: Dutch
  • Frequency: Weekly
  • Day of issue: Wednesday
  • Year founded: 1985

  • Editor-in-chief: Ruth Goossens

  • LLP: 376,147

  • Circulation: 108,198 copies (Print run Cim Press Brand Report 2017)
  • Subscriptions: 91% (CIM 2015)

  • Bookshop sales: 9% (CIM 2015)

Technical info