Media kit

Editorial formula

With its unique concept of taking a critical look at the latest news, Knack is the news magazine par excellence in Flanders. It offers background information on the latest news both at home and abroad, and also focuses particularly on the economy, culture, society and social media.

A number of well-known opinion makers and columnists guarantee the critical approach to current events on a weekly basis.

Knack comes out weekly with the lifestyle magazine Knack Weekend, and the entertainment magazine Knack Focus – in short, you have a unique, complete package. Nine times a year, the health magazine Bodytalk is added to this package. Furthermore there are nine editions of Knack Extra, which explore a certain theme in depth. Both magazines are published on luxurious paper and have a varnished cover.

Target group: the active population from the higher social groups

Knack primarily targets men and women in the highest social groups. The readers have had higher education. They are mainly situated in the active population.

Key figures:

  • Language: Dutch
  • Frequency: Weekly
  • Day of issue: Wednesday

  • Year founded: 1971

  • Editor-in-chief: Bert Bultinck

  • RLP: 451,199
  • Circulation: 98.809 copies (Print run Cim Press Brand Report 2019)


Technical info