Jewels & Watches / 2021

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Concept

In 2021, Le Vif/Knack Weekend, Le Vif/Knack Extra en Trends Style will highlight the latest creations in the high end jewels and watches in very special editions dedicated to this fascinating sector.

Knack Weekend (Dutch) and Le Vif Weekend (French) are leading lifestyle magazines in Belgium. Both magazines focus on fashion, travel, gastronomy, architecture, design, beauty and wellness.

Trends Style (D/F) is the favourite monthly magazine of all men and women appreciating elegance and good taste. The editorial calendar presents 8 very fine issues, real bibles on the good life with articles on fashion, watches and accessories, jewels and beauty.

Le Vif/L'Express and Knack Extra bring a special annual guide Horlogerie, in an extra large format and just in time for the end-of-year parties.

Key facts

  • Print run Le Vif/L'Express/ Knack/ Knack Weekend/ Le Vif Weekend: 61.582 Le Vif/L'Express/ Le Vif Weekend + 98.950 Knack/ Knack Weekend (Print run Cim Brand Report 2019), for the Black specials: check our overview 'print run'.
  • Print run Trends Style: 58.382 copies (F&D) (Print run Cim Brand Report 2019)  
  • Profile:
    • Le Vif Weekend: 42,2% SG 1-2, RLP: 224.454
    • Knack Weekend: 40,5% SG 1-2, RLP: 358.369
    • Trends Style F+D: 33,6% SG 1-2; RLP: 123.000
    • Knack: 41,2% SG 1-2, RLP: 451.199

    • Le Vif/L'Express: 39,1% SG 1-2, RLP: 350.122

Source: CIM NRS 2019-2020 (Paper + digital)

CALENDAR 2021

TITLE EDITION ISSUE DATE DEADLINE RESERVATION DEADLINE MATERIAL

Le Vif/Knack Weekend

Love is in the air 10-11/02/2021 25-29/01/2021 01-03/02/2021

Trends Style

Special edition: Art 11/02/2021 27/01/2021 28/01/2021

Le Vif/Knack Weekend

Accessories Addict 17-18/03/2021 01-05/03/2021 08-10/03/2021

Le Vif/Knack Weekend

BLACK LUXURY 24-25/03/2021 05-09/03/2021 09-11/03/2021

Trends Style F/N

Luxury 08/04/2021 23/03/2021 24/03/2021

Le Vif/Knack Weekend

Sporty is the new style 14-15/04/2021 26/03/-01/042021 02-07/04/2021

Le Vif/Knack Weekend

Women gift ideas 05-06/05/2021 19-23/04/2021 26-28/04/2021

Le Vif/Knack Weekend

Men gift ideas 9-10/06/2021 21-28/05/2021 31/05-02/06/2021

Trends Style F/N

Watches 10/06/2021 26/05/2021 27/05/2021
Trends Style F/N Special edition: Luxury Real Estate 01/07/2021 16/06/2021 17/06/2021

Knack Weekend

 SPECIAL BLACK KNOKKE powered by Steps  28/07/2021 09/07/2021 16/07/2021

Trends Style F/N

Autumn Style 09/09/2021 25/08/2021 26/08/2021

Le Vif/Knack Weekend

Accessories Addict 06-07/10/2021 20-24/09/2021 27-29/09/2021

Trends Style F/N

Watches 07/10/2021 22/09/2021 23/09/2021

Trends Style F/N

Luxurious Living 04/11/2021 19/10/2021 20/10/2021

Le Vif/Knack Weekend

BLACK LUXURY 10-11/11/2021 20-22/10/2021 22-26/10/2021
Le Vif Extra/Knack Extra Horlogerie 10-11/11/2021 22-26/10/2021 27-29/10/2021

Le Vif/Knack Weekend

Jewels and watches 24-25/11/2021 05-12/11/2021 15-17/11/2021

Le Vif/Knack Weekend

BLACK PARTY 

01-02/12/2021

12-16/11/2021 16-18/11/2021

Le Vif Focus/Knack Focus

Special Gifts

09/12/2021

22-26/11/2021 29/11-01/12/2021

Le Vif/Knack Weekend

Luxury Gifting 08-09/12/2021 22-26/11/2021 29/11-01/12/2021
Trends Style F/N Party 09/12/2021

24/11/2021

25/11/2021

Rates

  • 1/1 page in Trends Style (F/D): 7,900.00 EUR
  • 1/1 page in Le Vif Weekend + Knack Weekend: 13,050.00 EUR
  • 1/1 page in Le Vif/Knack Extra (F/D): 13,050.00 EUR
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