Programmatic buying



Programmatic buying allows purchasing processes to be automated, so that the ROI of your campaigns can be optimised.
The results improve significantly, thanks to mathematical algorithms that analyse surfer behaviour. You reach the right person, via the right message, at the right time. The purchasing process is carried out via transaction platforms of web inventories (DSP and SSP). 


  • 3 million Real Users*
  • 67% of the surfers belong to SG 1-4 (42% to SG 1-2)* 
  • More than 28 million page views every month*
  • A national network (FR + DU)

* Source: CIM Internet Study - June 2019


At Roularta Media, the relationship between the advertisers and the agencies is of paramount importance. This is why we offer you ‘preferred deals’.   
In addition to the Run of Network, various options are possible for determining target groups:

Behavioral Targeting: Car, Beauty, Building, Entrepreneurs, Fashion, Finance, Health, ICT, Sports, Students, Travel...


Contextual Placement: presence on a specific site with (on request).


Basic Format: Belgian Leaderboard (840x150), Leaderboard (728x90), IMU (300x250), Wide skyscraper (160x600) & skyscraper (120x600)
High Impact Format: Billboard (970x250), Large Leaderboard TV Spot (840x250), Half-page (300x600)

Regional Targeting:
per province or language


If you would like more info on programmatic buying and our preferred deals, please contact: 

Lara Chammah - Expert Programmatic 

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