Kanaal Z and Canal Z's varied and specialist offering, along with their innovative approach, generate viewer loyalty, enabling the station to grow into the largest digital station in our country. In 2012 the channels’ viewer figures rose by 14 percent. This is also shown by the latest viewer ratings. Every week the two channels are viewed by around 1,409,000 people; on a monthly basis, Kanaal Z and Canal Z can count on some 3,471,000 unique viewers. With an average daily reach of 316,000 viewers* the two channels confirm their solid position in the overall TV offering. Kanaal Z and Canal Z target here not only the 'homo economicus', that is entrepreneurs, managers and starters, but also the financially committed citizen.
Moreover, the 4 minute video module format allows the broadcasts to be immediately placed and viewed on several platforms (iPad, websites, newsletters). In this way both stations want, in addition to offering reliable and valuable information, to play a leading role in optimising the audiovisual communication of commercial companies, knowledge centres and federations.
* Source: CIM Media Audience Measurement, December 2012