FOR MORE INFORMATION
ilse de schutter

The CENTRE FOR INFORMATION ABOUT THE MEDIA, ALSO KNOWN AS the CIM, was founded in 1971. It had its origin in the fusion between the DVEA (the first organisation for the legitimation of the distribution of the Belgian printed publications) and the BSRM (the first Belgian institution that started to gauge the figures of reach). It is a non-profit institution, and its members are actors within the Belgian communication sector. That's why the institution groups the following parties in a tripartite scheme: advertisers, advertising agencies and mediacentres, media sales houses and the media.

The main aims of this survey (covering approximately 10.000 individuals 12 y.o. and older) are :

- to measure the reach of +/- 200 titles, title combinations or media belonging to the categories of daily papers, magazines, free local press, radio, cinema, television and internet.

- to study the ownership, consumption and / or purchase of a number of products, goods or services, either with or without reference to the make or brand.


Source: www.cim.be

ROULARTA IN MEDIA

Psychology and Investments Read More
Luxurious edition of Trends/Trends-Tendances read more
Corelio Connect and Roularta Media launch new lifestyle package Read More
Le Vif celebrates its 30th birthday Read More
Roularta Measuring & Optimizing Read More
30th birthday of Knack and Le Vif Weekend Read More
Executives survey read more

JOIN US

Join Us ... Read More