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The main aims of this survey (covering approximately 10.000 individuals 12 y.o. and older) are :
- to measure the reach of +/- 200 titles, title combinations or media belonging to the categories of daily papers, magazines, free local press, radio, cinema, television and internet.
- to study the ownership, consumption and / or purchase of a number of products, goods or services, either with or without reference to the make or brand.