The research department supports Roularta Media's commercial policy by supplying selling points for sales and marketing people and by means of its service oriented attitude towards external contacts. In order to fulfil its task, the department not only has access to existing quantitative information such as the CIM and The Executives Survey, but it also carries out several ad hoc inquiries each year and has its own advertising expenditure data system.
Françoise Hernaez Fourrier from Kantar Media France talked about how brands communicate towards people older than 50 by means of an analysis of 350 adverts.
Trend watcher Herman Konings and Research Manager Linda Scheerlinck informed us about the latest trends in housing. They revealed the results of the survey "Housebriefing 2012: trends & scans of housing".