Nest

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chris cooreman

www.nest.be

Editorial Formula
Nest is the Belgian magazine for the rural, natural lifestyle. The magazine has consciously chosen a position between trends and traditions: following new developments closely, putting creativity and innovative initiatives high on the agenda. Nonetheless, Nest is never carried away by the latest passing trend, but rather stands for proven reliability, respect for past history and for professionalism.

Nest covers four domains: House & garden, Food & drink, Country living, Nature & wellness. In practice this means: inspirational reports, practical dossiers, instantly useable tips, recipes and DIY instructions. Unlike the many magazines covering all of these diff erent domains, the contents form a coherent whole revolving around the same, warm, natural vision of life. The country idea goes far further than just a place to live, it is also a vision: it can be carried over into an urban environment, in your interior, the things that you buy, the way you spend your leisure time. The Nest audience lives both in the countryside and in the suburbs.

Target Group
The magazine is upmarket, targeted primarily at a well-educated reading audience of 35+ with free time and the means to use this time in a quality way. 2/3 of the readers are women. Nest focuses on a well-to-do readership (a readership of means) and has a typical interest in nature together with a positive way of life.

Technical information
Language: Dutch & French
Frequency: 6x/year
Circulation: 184,500 copies (publisher's figure dd 30/04/2013)
Selling price: € 4