Le Vif Weekend

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mireille de braekeleer

www.weekend.be

Le Vif Weekend and Knack Weekend are "the" lifestyle magazines in Belgium. Undoubtedly, this is due to the editors' approach to 'lifestyle' themes from a very journalistic point of view.

The main topics in Le Vif Weekend and Knack Weekend are fashion, architecture and design, beauty, health, gastronomy, wine and travel. Additionally, these lifestyle magazines cover a wide spectrum of cultural themes, with a detailed calendar and many interviews.

Le Vif Weekend is distributed weekly with the French-language newsmagazine Le Vif/L'Express. Knack Weekend is distributed weekly together with the newsmagazine Knack.

New since 2011 are 8 luxury issues under the code name “BLACK”. Weekend BLACK will be bringing out 4 complete specials in the spring and 4 in the autumn: from fashion to homes, from outdoor living to parties. Trusted themes covered in a new way. Click here for more info.

Target Group
Le Vif Weekend and Knack Weekend are targeted at both women and men with a broad interest. These readers want information and practical tips for their leisure activities. They appreciate quality and have a high standard of living. They are real trend-setters, always on the look-out for innovation.

Technical information
Language: French
Frequency: Weekly
Circulation: 78,500 copies (publisher's figure dd 30/04/2013)
Subscriptions: 86% (CIM control 2011)
Bookshop sales: 14% (CIM control 2011)
Selling price: € 5 (Le Vif/L'Express + Le Vif Weekend + Focus Vif)