Knack Weekend

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mireille de braekeleer

www.weekend.be

Editorial Formula
Knack Weekend and Le Vif Weekend are "the" lifestyle magazines in Belgium. Undoubtedly, this is due to the editors' approach to 'lifestyle' themes from a very journalistic point of view.

The main topics in Knack Weekend and Le Vif Weekend are fashion, architecture and design, beauty, health, gastronomy, wine and travelling. Moreover, these lifestyle magazines cover a wide spectrum of cultural themes and include a detailed calendar and numerous interviews.

Knack Weekend is distributed weekly together with the newsmagazine Knack. Le Vif Weekend is distributed weekly with the French-speaking newsmagazine Le Vif/L'Express.

New since 2011 are 8 luxury issues under the code name “BLACK”. Weekend BLACK will be bringing out 4 complete specials in the spring and 4 in the autumn: from fashion to homes, from outdoor living to parties. Trusted themes covered in a new way. Click here for more info.

Target group
Knack Weekend and Le Vif Weekend target both women and men with a broad interest. These readers are trendsetters, they want information and practical tips for their leisure activities. They appreciate quality and have a high standard of living.

Technical information
Language: Dutch
Frequency: Weekly
Circulation: 122,500 copies (publisher's figure dd 30/04/2013)
Subscriptions: 89% (CIM control 2011)
Bookshop sales: 11% (CIM control 2011)
Selling price: € 5 (Knack + Knack Weekend + Knack Focus)