With its unique concept of taking a critical look at the latest news, Knack is the news magazine par excellence in Flanders. It offers background information on the latest news both at home and abroad, and also focuses particularly on the economy, culture, society and social media.
Knack comes out weekly with the lifestyle magazine Knack Weekend, and the entertainment magazine Knack Focus – in short, you have a unique, complete package. Nine times a year, the health magazine Bodytalk is added to this package. Furthermore there are nine editions of Knack Extra, which explore a certain theme in depth. Both magazines are published on luxurious paper and have a varnished cover.
Knack primarily targets men and women in the highest social groups. The readers have had higher education. They are mainly situated in the active population. In their spare time, Knack readers actively participate in cultural events.
Circulation: 122,500 copies (publisher's figure dd 30/04/2013)
Subscriptions: 89% (CIM control 2011)
Bookshop sales: 11% (CIM control 2011)
Selling price: € 5 (Knack + Knack Weekend + Knack Focus)