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mireille de braekeleer

In 2012 Trends-Tendances is launching a new lifestyle magazine. ‘Trends Style’ has a real creative punch and comes out six times a year, informing the Trends’ readers of “the next big things to do, to wear and to have”. ‘Trends Style’ informs, innovates and inspires, both through its format and its content. Look & feel? Innovatory and creative. Tone of voice? Cool, catchy and – the name tells all – trend-setting.

Every aspect of lifestyle is covered in these style bibbles – take a deep breath before you look at the list : Fashion, watches and accessories, looks and grooming, art and culture, architecture, interiors, photography and literature, cooking, gastronomy shops, trips and travel, cars, technology, media and communication, sport, action and adventure. And, above all else: people! Icons and idols. Events and happenings. Society and communities.
Real, digital and social.

‘Trends Style’ is published on quality paper with a glossy cover. The magazine has between 68 and 100 pages and will have the same format as Trends-Tendances, but with an additional special report
in the centre of the magazine. ‘Trends Style’ will be produced by Roularta Custom Media.

Target
‘Trends Style’ is, in short, a leading lifestyle magazine for [well-educated] men and women with style and good taste.

Technical informations
Language: Dutch and French
Periodicity: 6x/year
Circulation: 58,000 copies (publisher's figure dd 30/04/2013)
Distribution under blister with Trends-Trends/Tendances 
Finish: stapled, glossy cover 

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