Le Vif Weekend and Knack Weekend are "the" lifestyle magazines in Belgium. Undoubtedly, this is due to the editors' approach to 'lifestyle' themes from a very journalistic point of view.The main topics in Le Vif Weekend and Knack Weekend are fashion, architecture and design, beauty, health, gastronomy, wine and travel. Additionally, these lifestyle magazines cover a wide spectrum of cultural themes, with a detailed calendar and many interviews.
Le Vif Weekend is distributed weekly with the French-language newsmagazine Le Vif/L'Express. Knack Weekend is distributed weekly together with the newsmagazine Knack.
New since 2011 are 8 luxury issues under the code name “BLACK”. Weekend BLACK will be bringing out 4 complete specials in the spring and 4 in the autumn: from fashion to homes, from outdoor living to parties. Trusted themes covered in a new way. Click here for more info.
Le Vif Weekend and Knack Weekend are targeted at both women and men with a broad interest. These readers want information and practical tips for their leisure activities. They appreciate quality and have a high standard of living. They are real trend-setters, always on the look-out for innovation.
Circulation: 78,500 copies (publisher's figure dd 30/04/2013)
Subscriptions: 86% (CIM control 2011)
Bookshop sales: 14% (CIM control 2011)
Selling price: € 5 (Le Vif/L'Express + Le Vif Weekend + Focus Vif)