As I read and re-read the question, all the ideas that come to mind can ultimately be summed up in one word – passion. Passion for everything to do with culture, from music to film, literature, art and theatre, to games. But also the passion for creating magazines. Creating a 2.0 magazine to be precise: Knack Focus has a custom extension in the digital world that applies to all types of device, from a laptop to an iPad. In whatever we do, we try to make a difference: in the choice of subjects, the quality of the stories, the way in which we present them... it is not the sales figures that drive us.
We do not need to have any BVs (well-known Flemish figures) on our covers if we don’t want to. We can, unlike our opposite numbers on other magazines, stick our neck out and choose those subjects that we really believe in, irrespective of any possible local star quality. We wrote about The Sopranos, the TV series that in the meantime has been described as the Shakespeare of the twenty-first century, before it was broadcast on a Flemish channel.
We reported on the boom of the Russian film before Andrei Zvjagintsev’s Elena was a winner at the recent Ghent film festival. And we had an interview with Jennifer Egan before she was awarded a Pulitzer Prize for her novel A Visit from the Goon Squad.
Knack Focus particularly targets a youthful audience and its lay-out is adjusted to this young target group.
Circulation: 122,500 copies (publisher's figure dd 30/04/2013)
Subscriptions: 89% (CIM control 2011)
Bookshop sales: 11% (CIM control 2011)
Selling price: € 5 (Knack + Knack Weekend + Knack Focus)