What is our philosophy?
WHY CUSTOM MAGAZINES?
We take the needs of the client as a starting point and then work on these using all the know-how present in the group.
• Relevant content is the building stone for an enduring relationship between brand and client.
• The impact is huge. This is the most targeted medium for creating client loyalty.
• It is an effective medium for building not only image but also client loyalty and sales.
• Advertisements are seen to be extremely credible within a perfect editorial context.
• Focus on your target group: you know exactly who will be reading the magazine.
• The psychological advantage over direct mail is that the magazine is seen to be less explicitly a sales tool, and therefore gives a more objective impression.
WHY CHOOSE CUSTOM MEDIA?
A custom magazine is neither an advertisement, a mailing nor a brochure. It is a magazine that comes out on a regular basis, with regular columns, with a healthy mix of advertisements and offers on the one hand and information, interviews and interesting articles on the other. It has a specific layout that appeals to the reader, puts over the sales message in a stylish way and fits the in-house image of the business.
This is why you really need to call on a cutting edge magazine designer. We have more than just a clear vision of magazines – we also have years of experience of the reader. What are the current reading trends? What does the reader like, what doesn’t work? How can we focus attention, what makes it lapse? We put the expertise that we use every week on our own magazines at the service of our clients. All of this along with the client’s know-how enables us to create a top magazine that is absolutely tailor-made to suit the reader.
VIA THE ROULARTA MEDIA GROUP ROULARTA CUSTOM MEDIA HAS ALL THE KNOW-HOW AND SERVICES IN-HOUSE
Everything is taken care of in-house, this means that you have just one contact person for the entire service package. In addition this guarantees total flexibility up until literally the last minute.
Following analysis of your business and your existing means of communication, we propose a concept that includes strategic, content and stylistic advice. We bring together your marketing objectives and our magazine experience in a comprehensive concept entirely suited to your needs.
We then take care of the writing and editing, promotions and advertisements, layout and photography, prepress, printing, finishing and sending out to individual addresses on the basis of databases managed by us. Following publication we then organise tests and a debriefing with the client. For each edition of the magazine we carry out a critical evaluation of whether the concept is still working and make any necessary adjustments.
It is also just as good for businesses who want to work with us for just a part of the project (e.g. with their own editorial).
We are convinced that Roularta Custom Media can be your marketing partner.
ROULARTA IN MEDIA
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