Weekend in the City

A brand new lifestyle event will take place in 2017: Weekend in the City! Knack Weekend and Le Vif Weekend will pop-up for three days, from Friday to Sunday, at the heart of the coolest shopping cities in Belgium. Our regular readers as well as potential clientele within the passers-by will pay us a visit. Our elaborate programme with unique activations powered by our partners, such as a catwalk event, will attract fashionista's to our pop-up. The first event will take place in Antwerp (1-3 September) and other shopping cities will follow.

Do you want a taste of how we see the project? Please have a look at the drafts and examples of other pop-ups below.

Take a look at the information sheet to learn more about the very first edition of Weekend on Tour.