WHAT IS THE VOKA OPEN BUSINESS DAY?
The Voka Open Business Day comes around on the first Sunday of October every year. It is an event at which hundreds of companies in every sector imaginable open their doors at the same time to a highly diverse and varied segment of the general public. Visitors have the chance to discover how their favourite products are made, how companies work, where their neighbours spend their working days and so on. For businesses, this is the ideal opportunity to demonstrate proudly what goes on within their company walls every day.

WHY TAKE PART?

• To begin with, it will do wonders for your image. This is not just because of the hundreds or even thousands of visitors who come to visit your company on Voka Open Business Day, but also thanks to the hundreds of thousands of visitors to our website, the thousands of visitors exploring with their smartphones and all the readers of the Open Business Day magazine. This makes Open Business Day the perfect moment to launch a new name or new product as well.
• What is more, your employees will really shine on Voka Open Business Day. Colleagues from different departments get to know each other in a different way, work together towards a common goal and see their company and each other in a different light, so it is a real team-building activity! Your employees have the chance to show their family and friends what they do every day and express pride in their job.
• If you are looking for new colleagues, you can certainly use Voka Open Business Day as a recruitment tool. There is nowhere else that a jobseeker can get a feel for the atmosphere in a company at his or her own pace, getting to know future colleagues and briefly trying out the job before applying. Where else can you present your job opportunities to casual visitors, which means you will be addressing high-quality people who you are not always able to reach with other job campaigns.
• Incidentally, products and offers sell like hot cakes at Voka Open Business Day, which means the event also has a definite influence on your turnover. Experience has shown that people who have seen your product or company also automatically gain a lot more trust in what you have to offer. So Open Business Day is also a place where great quantities of products are sold, agreements are made, offers drawn up, ideas garnered and contact details exchanged.
• Last but not least, your company will be looking its best on Voka Open Business Day, there will be enthusiastic visitors, your staff will be doing their best to excel and your company is open for business. What a great opportunity to show your partners how your company works! This will give all your stakeholders an optimal impression of your company.

HOW DOES IT WORK?
In exchange for a participation fee (dependent on the number of employees) the company receives three big packs. The first pack is all about advice and coaching. The second contains everything to do with communication, organisation and promotion for Voka Open Business Day. Lastly, the third and final pack contains everything you need to know about the media and inclusion in our well-oiled promotion machine.

Contact us to find out more on the sponsorship formulas